I don't think any other player could be a fan favorite both in NY/NJ and in D.C.

Overview of how MLS marketing has shifted towards courting the Hispanic market.  D.C. United features heavily, as an example of a team that got it mostly right from the beginning.

"The league had this crazy idea that it was going to be some sort of youth-oriented activity," said Kevin Payne, owner of DC United, a founding MLS team based in Washington DC.

BBC News - World News America - US soccer finds a Hispanic audience

Now that the MLS season is close to an end, the playoff picture will start to come into clearer view. Using the Embed Widget module for Drupal, I was able to take a block containing the standings as a single table and make it available as a widget that anyone can put on their own website. The hardest part was theming it to look halfway decent, because the module wants to use the Color API module to generate a color scheme automatically based on one color.