Topic “Advertising”

Viacom channels back on Dish Network

Doc Searls has a good summary about Viacomm and Dish Network settling their recent spat over carrying Viacomm's bundle of channels. Unfortunately, financial terms of the deal were not disclosed.

TiVo is going to give Nielsen a run for their money.

TiVo collects a lot of information on user's viewing habits. You can opt-in fully and opt-out fully by calling their customer service line. The company, rightly so, is very paranoid about keeping this information anonymous and secure. First, because it's a very valuable asset that competitors would love to have. Second, it would be a PR disaster if the information could be tied back to individuals.

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