MLS had to pay to be on ESPN2 for so many years, because that's what
gets and keeps you on the general sport fan's radar. On the other end
of th spectrum, the NHL refused a revenue-sharing
agreement, one without a
big fat rights fee, with ESPN last year and chose to go to the more
obscure Versus network. Now, we're treated to posts that ask "Is
ESPN killing the
NHL?"
Before we proceed, let me say I have nothing against Hockey as a sport,
although I'm not a fan myself. \
It seems to me, that the NHL owners had to have considered the effects
of not being on carried on ESPN's networks. To not have thought it
through is either delusions or incompetent, so to try to blame ESPN for
the lack of interest in the NHL rings a bit hollow. Its also naive to
complain that ESPN doesn't promote hockey enough, when it is in its own
interests to promote programming that it carries. Ask any soccer fan
how much they promoted MLS before this year to see if this behavior
should come as any surprise.
The NHL is in the same position as MLS, a niche sport with a passionate
fan base, but limited appeal to casual fans. Hockey had the good
fortune to fly close to the sun, and certainly enjoyed big cash and
exposure. Its just a pity that the fall back to earth is so painful.\
\
The post that started it all - Negative Press: Is ESPN is Killing the
National Hockey League by Influencing
Public Attitudes?{rel="bookmark"}