Chevy and NBC teamed up to let internet users produce their own Chevy Tahoe commericials. The people have responded but not in the way our corporate overlords wanted. The story has now been picked up by NPR, Nightline, and the NY TImes. My friend Jason pointed me to the site and I saw it again on Network Centric Advocacy. Of course I had to make my own ad, and it wa picked up as one of the favorites here, its the labeled Hippy. Dave Witzel rounds up his thoughts about When collabaration goes bad.

Reading thumps Derby County 5-0 to win the Coca-Cola Championship, one week after earning promotion to the Premier League and with 5 games to spare. Reading midfielder Bobby Convey, one of my favorite players during his time at DC United, also earned a Player of the Month award for March. Next season, Reading will be playing at the highest division in English football for the first time in its 135-year history. It's great to see Convey and goalkeeper Hahneman as vital parts to helping their club get promoted. It certainly raises the stock of American players further. Congratulations on a job well done!

{vspace="0" hspace="0" border="0" align="right"}Marco Antonio Etcheverry played a fare well match in his native Santa Cruz, Bolivia last night. I hadn't heard about the match until this week but there is a spanish language articles here, and here. There had been a rumor that President Evo Morales would play in the match but that didn't happen. The final score was 7 goals for the Bolivian team and 9 for the visitors. Etcheverry played one half for each team.\

The match was played between a team of former Bolivian national team players, many from the corp that qualified the team to the 1994 World Cup and finished second in the 1997 Copa America, and a team of Etch's friends, including Ecuadorian international Alex Aguinaga and and Paraguayan keeper Jose Chilavert. Jaime Moreno, Etcheverry's teamate during his time at DC United, played on the Friends team. Bruce Arena, who coached him in Washinton, was the coach for the Friends team.

I've heard rumors, unsubtantiated Internet rumors, that a farewell match in Washington DC is planned by DC United for this summer.\