Yup, its a World Cup year, that means US Soccer and MLS try to get some
publicity and exposure from a non-sports magazine. This year its
Maxim,
as the press release on mlsnet.com tells us. I'm going to hazard a
guess and say that at least these won't be as bad as the GQ pictures
prior to the 2002 world cup. But still, how effective is this going to
be, beyond the "any publicity is good publicity" type? MLS is hoping
to convert new fans, and thinks the appearance is a good way to "occupy
a place in pop culture." I'm all for increasing the popularity and
profile of the sport in the US, but events like this are pretty gimmicky
in my opinion, and don't have the lasting effect people wish (thank god
in some cases).
You can also see that maxim put a genius behind the photoshoot - Maxim
Fashion Editor MAria Ruocco, who has this gem of a line "We figured
that we wanted to do a soccer story to begin with, and what better way
than to feature real soccer players,". No, really, how'd you come up
with that all by yourself, I would have thought a better story would be
to interview the refs, ball kids, shoe manufactures. Good thing I'm
not calling the shots.
Finally, kudos to the players for following the MLS talking points
about how great an opportunity this represents. Someone needs to turn
the pictures from this into a Movie poster about a rag tag soccer kids
team who's helped out by professional players, sent back to earth to
turn the team around so that they can get into heaven.
Other reactions:
\