TiVo measures audience reaction to Super Bowl

Guilty as charged, Staci and I rewound the infamous incident and played it on slow a couple times to make sure we saw what we really saw. We then fell asleep for most of the second half.

The close of Timberlake and Jackson’s half time duet drew the biggest spike in audience reaction TiVo has ever measured. TiVo said viewership spiked up to 180 percent as viewers used unique TiVo(R) DVR capabilities to pause and replay live television to view the incident again and again. Overall, the halftime extravaganza had a powerful grip on viewers. According to TiVo’s analysis of aggregated data from an anonymous sample of 20,000 households, viewership of the game’s intermission increased by 12 percent compared to last year’s halftime show.