I’m a bit sad to hear that Michael Vale, the Dunkin’ Donuts baker from the 80s passed away today. His commercials were certainly memorable, enough that Staci still will occasionally try wake me up by saying “It’s time to make the doughnuts!”. Kudos, also to CNN for their solemn and classy headline: Death of a doughnut salesman
Berger believes many viewers related to Fred the baker’s plight: the idea of a worker who gets up at 3 in the morning every day because of his sense of responsibility.