Hits is a meaningless metric

Wonderful post and a great tile, HITS – How idiots track success:

For those of you
who have been around the web for more than a year or two, you have no
excuse for continuing to equate success to number of HITS. Stop
embarrassing yourself. If you really are new to the web or intranet
then you’re forgiven and I’m happy to explain further

Follow the link to find a recommendation of metrics that matter.