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Poor Decisions – Marvel Comics edition

Wow, how do ideas like this get out into the real world?  Is this the unfortunate result of groupthink and an unwillingness to challenge someone else's ideas in a meeting?

When I first heard about this project the grapevine, I thought it was an Onion story.  No one could seriously come up not only with an ungainly name but a one that invoked unfortunate sexual imagery.

Psst… Marvel? This Name is a Really Bad Idea | GeekDad | Wired.com