An honest assessment of failure.

Fascinating how the seemingly little decisions can make a crucial difference. But you also can’t agonize and try to get everything perfect from the get go. This guy had $13 million to build a like service 5 years ago and it failed. Now, he’s sharing what he’s learned.

I don’t think it was that we were “too early” or that we got killed when the bubble burst. I believe it all came down to product design, and to some very slight differences in approach.