NBC’s Olympic ratings in the US just made the guarantee to sponsors. An analysis of the ratings is posted at the Sports Economist “Olympic TV Ratings in the US“ I’m posting this here for future refrence as it’d be interesting to compare the Olympic’s ratings with those for the World Cup this summer. I don’t expect the World Cup to have ratings anywhere near this high, since most of the games will not be shown on a major network.
Through Saturday night, NBC has averaged 20.6
million total viewers for the Games and a 6.3 adults 18-49 rating. That
makes Torino the lowest-rated Olympics since at least 1992 and likely
ever among 18-49s, according to numbers provided by Nielsen. The
second-lowest, 2000’s Sydney Summer Games, averaged an 8.3 rating.