Categories
Soccer

BBC News – World News America – US soccer finds a Hispanic audience

Overview of how MLS marketing has shifted towards courting the Hispanic market.  D.C. United features heavily, as an example of a team that got it mostly right from the beginning.

"The league had this crazy idea that it was going to be some sort of youth-oriented activity," said Kevin Payne, owner of DC United, a founding MLS team based in Washington DC.

BBC News – World News America – US soccer finds a Hispanic audience