Categories
Uncategorized

Why World Cup TV Ratings Are So Strong – World Cup 2010 – TIME

The ratings for this World Cup are really impressive. Its pretty safe to forecast an incremental bump.

American soccer must capitalize on this momentum. "The real question will be 'what happens to Major League Soccer ratings after the World Cup?'" says Steve Master, Nielsen's vice president of sports. Master and other analysts are forecasting an incremental, if not overwhelming, improvement for the American pro soccer league thanks to the World Cup.

Why World Cup TV Ratings Are So Strong