Google using SPDY protocol

 Google’s approach to speeding up the web, explained by Kimsall below, is in stark contrast to Microsoft’s approach to trying to dominate the web 12 years ago. Google’s approach can cut  pageload times about in half, and can really help large and complicated sites that make a lot of requests.  There’s already a proof-of-concept SPDY

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Does URL length matter?

Particularly in emails? I’m curious, and while I’m a fan of cleaner, and short, urls, I can’t find any evidence to support my hunch. If you’re sending links via email, and the url is not hidden behind an href, do complicated looking urls get less clicks? I suspect they would, because users will ignore them

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