How can this be? My own adidas related spending is up 350% since Dec 12th of 2008. Clearly its not enough. Also, it really annoys me when companies complain that profits are down. Maybe Adidas should take a page out of Valve’s pricing playbook. BBC NEWS | Business | Adidas sees profits plunge by 95% …
Major League Soccer and Major League Baseball are not just at the opposite ends of the alphabet, but also in embracing digital media. In this day and age, fans don’t want to be tied to watching anything, even a soccer match or baseball game, by place or time. Baseball is one of the big three …
Soccer America looks at what impact, if any, Soccer United Marketing (S.U.M) has had on our domestic league. They’re very shrewd promoters, including clauses in contracts that teams coming over to play in friendlies, like Mexico or Manchester United, have to bring their first team regulars. It sounds like the impact on MSL is fairly …
Via the Sports Economist, found a link to this article in the Wall Street Journal about the high demand for World Cup tickets for the USA [subscribers only]. I can’t read the article, but its safe to assume its a mainstream journalist just catching wind of the difficulties those of us who want to follow …
At the annual retreat for work, one of the sessions involved presenting about organizations we found interesting or good models. Finally, all my knowledge and time spent on BigSoccer and MLSNet paid off. Not all of us were tagged to present, and I felt really bad for eveyone else who actually spent some time researching …
Doc Searls has a good summary about Viacomm and Dish Network settling their recent spat over carrying Viacomm’s bundle of channels. Unfortunately, financial terms of the deal were not disclosed. Why not? I think it’s because nobody who makes most of their money on advertising wants to see consumers become customers. Viacom, for example, is …
Ask The Slouch Surefire 10-step plan to resuscitate NHL Use a soccer ball instead of a hockey puck. We’d finally be able to see what they’re all slapping their sticks at, and, somewhat ironically, the soccer ball would increase scoring.